Welcome to PuppyMerge (hereinafter referred to as "the Game")!
This Privacy Policy explains how we collect, use, store and protect your personal information (you are referred to as "Player") when you use the Game. This Policy constitutes a valid agreement between you and us. By downloading, installing and using the Game, you acknowledge that you have fully read, understood and voluntarily agreed to all terms of this Policy. If you disagree with any provision of this Policy, please stop using the Game and uninstall the application immediately.
We strictly follow the principles of legality, legitimacy, necessity, and data minimization. We only collect necessary information required for game operation, service provision, security risk control, and experience optimization. The specific categories are as follows:
1.1 Account and Identity Information
When you log in to the Game through third-party platforms such as Google and Facebook, we obtain your public account information including nickname, avatar, email address, and unique third-party platform identifier through official authorized interfaces. This information is only used for identity verification, account binding, and login status maintenance. We will never obtain, store, or record your third-party account passwords.
1.2 Device and System Information
During game startup, loading, and operation, we automatically collect basic terminal device information, including but not limited to authorization time, device model, operating system version, application version number, and unique device identifiers (such as IDFA, Android ID, OAID, IMEI, etc.). This information is used to ensure stable game operation, device compatibility, exception troubleshooting, and account security risk control.
1.3 Usage and Interaction Data
We record your in-game operation and behavioral data, including but not limited to level progress, game duration, item usage records, task completion status, reward records, advertisement display, click and viewing data, application crash logs, and error reports. Such data is used for gameplay optimization, functional iteration, bug fixes, user experience improvement, anti-cheating, and violation management.
1.4 Network and Advertising Information
To ensure smooth game operation, we obtain basic network information such as current network status and network type. To sustain free game services, we cooperate with official advertising partners (including but not limited to Google AdMob, AppLovin, etc.) and collect advertising identifiers, ad display, click, and conversion data for targeted advertising delivery, performance optimization, data attribution, and anti-fraud risk control against invalid clicks and malicious traffic.
1.5 Clipboard Information
The application only temporarily reads clipboard content when you actively use copy and paste functions in the Game (such as entering invitation codes or copying game links). We do not silently access clipboard data, do not collect sensitive personal information, and will never share clipboard content with any third parties.
All collected user information is only used for the following legitimate and necessary purposes and will not be used for irrelevant commercial or other purposes:
3.1 Data Storage and Cross-Border Transmission
To provide stable global services, your data may be stored in compliant global data centers and overseas server nodes. By continuing to use the Game, you consent to the cross-border storage and transmission of your personal data in compliance with local privacy laws and regulations.
3.2 Security Protection Measures
We adopt industry-standard technical and managerial measures to protect user information, including SSL/TLS transmission encryption, hierarchical access control, firewall isolation, and data desensitization. These safeguards prevent information leakage, tampering, loss, and unauthorized access to fully protect your data security.
We will never sell, rent, or trade your personal information. We only share minimal necessary user data with compliant third parties under the following legitimate circumstances:
4.1 Third-Party Login Services
We share essential device and account identifiers with platforms such as Google and Facebook to complete account authorization, login verification, and identity authentication.
4.2 Advertising and Technical Service Providers
We share anonymized and de-identified non-sensitive data with official advertising platforms, data analytics, and crash statistics service providers for ad optimization, crash analysis, and product technical iteration. All third-party partners are bound by strict confidentiality obligations.
4.3 Legal and Regulatory Requirements
We may disclose user information within legal scope in response to mandatory requirements from judicial authorities and regulatory institutions to comply with legal investigations and reviews.
You legally hold full control and rights over your personal information, including:
Right to Know and Inquire: You may learn about the scope, methods, and purposes of our data collection and usage;
Right to Correction and Update: You may modify, correct, and update your public account information;
Right to Permission Control: You may restrict device permissions and disable personalized ad tracking via your device system settings;
Right to Data Deletion: You may apply for account cancellation within the Game. All game data under your account will be permanently deleted or anonymized and cannot be recovered;
Right to Reject Targeted Ads: You may turn off personalized advertisement recommendations through your device settings.
6.1 Definition of Minors
A minor refers to a natural person under 18 years of age. If local laws stipulate a stricter age standard (such as under 16 in the EU and under 13 in some regions of the United States), the local legal standard shall apply.
6.2 Minor Usage Requirements
Minors must obtain explicit consent and full supervision from their legal guardians before using the Game.
6.3 Minor Data Protection Principles
We adhere to the data minimization principle and will not actively collect sensitive minor information beyond the scope required for game services.
6.4 Guardian Rights
Legal guardians of minors may apply to view, correct, or delete minor game data or terminate minor service access, and we will process such requests in accordance with applicable laws.
We reserve the right to revise and update this Privacy Policy based on business adjustments, product iterations, platform rule updates, and changes in applicable laws and regulations. The updated version will be marked with the latest update date and take effect immediately.
We recommend that you review this Policy regularly. Your continued use of the Game after updates constitutes acceptance of the revised terms. If you do not agree to the updated Policy, please cancel your account, stop using the Game, and uninstall the application immediately.
If you have any questions, objections, or suggestions regarding this Privacy Policy or personal data processing, please contact our official customer service:
Customer Service Email: service@puppymerge.com
The final interpretation right of this Privacy Policy belongs to the Puppy Merge operation team.